The Director of CRM at Fira Barcelona, ​​Javier de Ramón, Second Confirmed!

The Director of CRM and Marketing Services at Fira Barcelona is the second confirmed speaker for the Round Table organized by C3 Digital by MST Holding: «The Digitalization of the Tourism Sector»

The Director of CRM and Marketing Services at Fira Barcelona, ​​Javier de Ramón, is the second confirmed speaker for the Round Table organized by C3 Digital by MST Holding: «The Digitalization of the Tourism Sector». Sign up for the event to not miss the opinions of these experts. De Ramón joins the list of speakers who will participate in the Mesa after presenting Davide Lusuardi last week.

Javier de Ramón, born in Barcelona in 1974, is currently Director of CRM and Marketing Services at Fira Barcelona, ​​the department is responsible for CRM, marketing services, call center management, digital business transformation and analytical marketing.

He previously served as Program Manager of CRM, Knowledge Management and NPS for ADP ESI, a company of 48,000 employees with a presence in 17 countries. Its objective was the management and implementation of a common customer relationship model including best CRM practices, customer service and the development of customer voice programs internationally.

Among his previous experience, he worked for Vueling where he went through the departments of technology, pricing and customer service. In the last stage in Vueling, he created the customer service department through social networks and promoted technology in search of efficiency in a multichannel customer service environment.

Javier is currently working on the challenge of how technology and Big Data can help improve the customer experience by finding value for both the company and the customer.

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